Cookies Policy
Mixup Solution Company Limited
Cookies Policy — Hong Kong · Macau · Singapore
1. Introduction
This Cookies Policy explains how MixCare Health ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website (www.mixcarehealth.com) or use our digital platforms, including the MixCare Health mobile application and employer portal.
By continuing to use our platforms, you consent to the use of cookies as described in this policy. You may withdraw consent at any time by adjusting your browser or device settings.
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember information about your visit, which can make your next visit easier and the site more useful to you.
We also use similar technologies such as web beacons, pixel tags, and local storage objects that function in a similar way to cookies.
3. Types of Cookies We Use
3.1 Essential Cookies
These cookies are strictly necessary for our platforms to function properly. Without them, services such as secure login, session management, and platform navigation would not work. These cookies do not collect personal data for marketing or analytics purposes and cannot be switched off.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _mixcare_session | Maintains your login session and keeps you authenticated across pages | Session | Essential |
| csrf_token | Protects against cross-site request forgery attacks | Session | Essential |
| user_prefs | Stores your language and accessibility preferences | 1 year | Essential |
| cookie_consent | Records your cookie consent choices | 1 year | Essential |
| load_balancer | Routes requests to the appropriate server for platform stability | Session | Essential |
3.2 Analytics Cookies
We use analytics cookies to understand how visitors interact with our platforms. This helps us improve user experience, identify popular features, and diagnose technical issues. We use Google Analytics (GA4) for this purpose.
Google Analytics collects information such as pages visited, time spent on the platform, and the general geographic location of users (at city level). IP addresses are anonymised before being transmitted to Google. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on (available at https://tools.google.com/dlpage/gaoptout).
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Google Analytics: distinguishes unique users | 2 years | Analytics |
| _ga_XXXXXXXX | Google Analytics GA4: maintains session state | 2 years | Analytics |
| _gid | Google Analytics: distinguishes users within a 24-hour window | 24 hours | Analytics |
| _gat | Google Analytics: throttles request rate to Google servers | 1 minute | Analytics |
| mixcare_perf | Internal: records page load and feature interaction timings | 30 days | Analytics |
3.3 Marketing & Advertising Cookies
Marketing cookies are used to deliver relevant advertisements and measure the effectiveness of our campaigns. They may track your browsing habits across websites to build a profile of your interests. We only place marketing cookies with your explicit consent.
These cookies may be set by MixCare Health or by trusted third-party advertising partners. If you decline marketing cookies, you will still see advertisements but they will be less relevant to your interests.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _fbp | Facebook Pixel: tracks conversions from Facebook ads | 3 months | Marketing |
| _gcl_au | Google Ads: measures ad campaign effectiveness | 3 months | Marketing |
| mixcare_ref | Records referral source for campaign attribution | 30 days | Marketing |
| li_fat_id | LinkedIn Insight: tracks campaign conversions from LinkedIn | 1 month | Marketing |
3.4 AI & Personalisation Cookies
We use cookies and similar technologies to power AI-driven features on our platform, including personalised wellness recommendations, smart search functionality, benefit utilisation insights, and contextual health content. These features are core to the MixCare Health experience across our self-funded outpatient service, Wellness Marketplace, Flexible Spending Account (FSA), Flexible Benefit Solution, and Wellness Events.
AI personalisation cookies help us learn your preferences over time, such as preferred wellness categories, frequently accessed providers, and benefit utilisation patterns. This data is processed in a pseudonymised form and is used solely to improve your experience within MixCare Health.
We do not use AI personalisation data to make automated decisions that produce legal or similarly significant effects on you without human review.
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| mc_ai_pref | Stores your AI-derived wellness preference profile for personalised recommendations | 6 months | AI / Personalisation |
| mc_ai_seg | Assigns you to an anonymised wellness segment to improve recommendation relevance | 3 months | AI / Personalisation |
| mc_benefit_ctx | Records your recent benefit interactions to contextualise FSA and Flex Benefit suggestions | 90 days | AI / Personalisation |
| mc_search_hist | Caches recent search queries on the Wellness Marketplace to improve smart-search results | 30 days | AI / Personalisation |
| mc_event_rec | Stores your wellness event attendance history to personalise future event suggestions | 6 months | AI / Personalisation |
4. Cookie Duration
Cookies are classified by how long they remain on your device:
Session Cookies: These are temporary cookies that are deleted when you close your browser. They enable basic platform functions during your visit.
Persistent Cookies: These remain on your device for a set period (from minutes to years, as specified in the cookie tables above). They are used to remember your preferences across visits.
5. How We Use Cookie Data
Data collected through cookies may be used for the following purposes:
Providing and securing access to our platforms and services
Remembering your login status, language preferences, and display settings
Measuring website and application performance and diagnosing errors
Understanding how users navigate our services to improve UX design
Personalising content, wellness recommendations, and benefit suggestions using AI
Delivering and measuring targeted marketing campaigns
Complying with our legal and regulatory obligations
6. Third-Party Cookies
Some cookies on our platform are set by third parties, including analytics and advertising providers. These third parties may collect data about your online activity across multiple websites. We do not control third-party cookies. Please refer to the respective privacy policies of our third-party providers for more information.
Current third-party providers whose cookies may be present on our platforms include: Google LLC (Google Analytics, Google Ads), Meta Platforms Ireland Ltd (Facebook Pixel), and LinkedIn Ireland Unlimited Company (LinkedIn Insight Tag).
7. Managing Your Cookie Preferences
You have several options for controlling cookies:
Cookie Banner: When you first visit our platform, you will see a cookie consent banner. You can accept all, reject non-essential, or customise your preferences by category.
Cookie Settings: You may update your preferences at any time by clicking the "Cookie Settings" link in the footer of our website or application.
Browser Settings: Most browsers allow you to block or delete cookies through their settings. Please refer to your browser's help documentation for specific instructions.
Google Analytics Opt-out: Install the Google Analytics Opt-out Browser Add-on from https://tools.google.com/dlpage/gaoptout
Please note that disabling certain cookies may affect the functionality of our platforms. Essential cookies cannot be disabled as they are required for the platform to operate.
8. Cross-Border Data Transfers
Some cookies set by third parties (such as Google and Meta) may result in data being transferred to and processed in countries outside Hong Kong, Macau, or Singapore. Where such transfers occur, we ensure that appropriate safeguards are in place, including standard contractual clauses or adequacy decisions, in accordance with applicable data protection laws (PDPO Cap. 486 / Lei n.º 8/2005 / PDPA 2012).
9. Consent and Legal Basis for Processing
Our legal basis for processing data collected through cookies varies by cookie type:
Essential cookies: Legitimate interests / Contractual necessity — required to provide the service you have requested.
Analytics, Marketing, and AI / Personalisation cookies: Your explicit consent — obtained via our cookie banner or settings.
You may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
10. Changes to This Cookies Policy
We may update this Cookies Policy from time to time to reflect changes in technology, regulation, or our business practices. When we make material changes, we will notify you via a prominent notice on our website or by email. The updated policy will take effect from the date indicated at the top of the document.
11. Contact Us
If you have any questions or concerns about our use of cookies or this Cookies Policy, please contact our Data Protection Officer:
Contact Us
Mixup Solution Company Limited (trading as MixCare Health)
Email: info@mixcarehealth.com
Phone: +852 2323 3132
Website: www.mixcarehealth.com